Impact & Case Studies
Real projects where I owned outcomes end-to-end — from technical decisions to business results.
Yassir Cash — Wallet Platform at Scale
Context
Yassir Cash is the digital wallet powering financial services across the Yassir ecosystem. I own the Mobile squad — responsible for the SDK embedded in every Yassir app, plus the Agent App and Sales Rep App.
The Challenge
In one year, we needed to build the wallet foundation, expand into 3 new markets (Morocco, Tunisia, South Africa), and build 2 products from scratch — all while maintaining high quality and zero production bugs on tight timelines.
The Solution
Invested across five EM dimensions: strategic planning for multi-market rollouts, architecture assessments and system design for scalability, automation testing strategies for delivery confidence, standardized processes aligned with industry standards, and building a cross-functional squad culture across product management, design, and engineering. Built Agent App and Sales Rep App from scratch while continuously shipping wallet features across all host apps.
Key Outcomes
Wallet Solutions for 16 Egyptian Banks
Context
Fawry provides white-label mobile wallet apps for banks across Egypt. When I joined, each bank's app was essentially a copy-paste of the codebase with manual modifications — deployments took days and bugs in one app wouldn't get fixed in others.
The Challenge
16 different bank apps, each with slight customizations (branding, features, compliance requirements). Deploying to all of them took 3+ days of manual work. The codebase had dead code from years of copy-paste development, and Central Bank security audits were a recurring headache.
The Solution
Built in-house CI/CD pipelines running on local Mac nodes — required by the banks for security reasons. Refactored the codebase into modules so bank-specific customizations became configuration, not code changes. Removed dead code and set up multi-environment builds so we could actually test before shipping.
Key Outcomes
Egypt's First Digital Banking Platform
Context
Atos was contracted to build Egypt's first fully digital banking platform for Banque Misr — one of the country's largest banks. The mobile team alone was 25 engineers, and the project had a hard 1-year deadline with no room to slip.
The Challenge
The timeline was aggressive for a banking app — one year from kick-off to launch. The tech stack was intentionally cutting-edge (frameworks barely 1-2 years old on the market), which meant the team was learning and building at the same time. With 25 mobile engineers, keeping quality consistent and processes aligned was a real challenge.
The Solution
Contributed to building industry-standard development processes and quality gates for the team. After a couple of months, took ownership of a sub-squad delivering high-impact user-facing features and flows. Helped establish patterns that kept 25 engineers shipping consistently without stepping on each other.